DEA Inc. has been investing and exploiting BIM technologies since 2006. Our design studios are integrated from two cities and across three major disciplines (AME.) While our BIM strategies can include many different platforms and workflows, our baseline strategy is leveraging Autodesk Revit with Add-In workflows. Our basic approach to BIM, with Revit software, is to model a parametric 3D representation to the level of detail (LOD) indicated our BIM Execution Plans, developed for each major project (PxP.) Component category, parameter values, materiality and identity information is clear and appropriate to project context and map to the ISO 16739 Standard. We use the software for its intended purpose; not just as a drafting tool.